The YouTube Shopping affiliate program arrives in India

Created by @Aditya Bavadekar on Mon Oct 28 2024

India's vibrant creator economy is thriving on YouTube, where millions connect, create, and inspire. Every day, millions of people come to YouTube to connect with creators who share their interests, their stories, and their unique perspectives. Over 110K channels, in India, have more than 100K subscribers (as of Dec 2023), exemplifying the trust and authenticity fostered by YouTube’s diverse creator ecosystem. In fact, a staggering 93% Gen Z fans in India use YouTube to engage with the person or thing they’re a fan of at least weekly - this underscores the platform's unparalleled ability to foster genuine connections and build trust.1 And it's that trust that's at the heart of YouTube Shopping. *YouTube* has always been a destination for product discovery. From the OG unboxing videos and shopping hauls to gadget reviews, DIYs, and get-ready-with-me videos, viewers have long relied on their favorite creators for authentic product recommendations. This is especially true in India, where 65% of consumers in metro cities find YouTube creators more trustworthy2 than traditional celebrities. This vibrant ecosystem of communities, bound by shared interests and genuine connections, has set the stage for a new era for YouTube Shopping. Over the past few years, we've witnessed an explosion of shopping-related content on YouTube. In 2023 alone, viewers spent over 30 billion hours watching shopping videos—an incredible amount of time spent discovering and exploring products! Building on this foundation of trust and engagement, we're bringing a new way for creators to diversify their revenue streams and for viewers to discover exciting new products. ## Introducing the YouTube Shopping Affiliate Program in India YouTube Shopping affiliate program We're bringing the YouTube Shopping affiliate program to India, starting with Flipkart, India’s homegrown e-commerce marketplace and Myntra, one of the leading fashion, beauty and lifestyle e-commerce destinations. This program empowers eligible creators to tag products directly in their videos and earn revenue when viewers make a purchase on the retailer’s website. It's a win-win-win for creators, viewers, and brands alike. Empowering Creators: We have always been committed to providing creators with diverse revenue streams and innovative tools to succeed. The YouTube Shopping affiliate program gives creators yet another way to earn from their content and to deepen their engagements with their communities. Enhancing Viewer Experience: Viewers get access to curated product recommendations from the creators they trust most. With a seamless and immersive experience, viewers can discover amazing products directly from the sources they rely on.